“DMM.Africa Presents: Africa Business Idea Cup 2016” DMM.Africa Presents: Africa Business Idea Cup 2016 is a business idea competition organized by a Japanese company operating in Tanzania and supported by several Japanese and Tanzanian or other African companies such as DMM.Africa (JAPAN), JKUATNISSIN FOODS LTD(KENYA) Citycom(TANZANIA) Computer connections(TANZANIA), and Office Depot(TANZANIA). The competition will be organized in 5 countries, Tanzania as the 2016 host country, Kenya, Rwanda, Zambia, and Zimbabwe. The winner of the competition will have the incentive to travel to Japan to explore the business scene and opportunity in Japan. The Africa Business Idea Cup 2016 aim to dig up new business idea from Africa and to connect idea to the real market. The other mission of the Business Idea Competition is to be the new startup platform in Africa and to develop entrepreneurship in the continent. Overview of the Business Idea Competition Organized by TRICKSTER.,LTD and powered by

Name of the competition

Business Idea Cup 2016

Event Organizer

Trickster ltd(Tanzania, Japan)

Main sponsor (Japan)

Sub Sponsors

JKUAT NISSION FOODS, Citycom, Office depot, Computer connections

Objective of the event

To dig up new business idea and to connect idea to the real market. To be the new startup platform.

Target countries

Kenya, Tanzania, Rwanda, Zambia, Zimbabwe

Final phase host country (End July 2016)


Semi-final phase host country (Mid June 2016)


Number of phases and numbers of selections

3phases: 1st phase is the online application >Minimum 50 applicants to be selected for the Semi-final. 2nd phase is the semi-final presentation event in each country >2teams from each countries to be selected to the Final. 3rd phase is the final presentation event in Tanzania >1winner to be selected.

Applicant conditions

1, Anyone able to apply online 2, 18 years old and above 3, Individual, group/team or registered company 4, 6 months valid passport holder 4, English speaker

Mentorship Program

A mentorship program of two weeks is scheduled between the 1st phase and the 2nd phase.


Business executives from Japan

Object of the mentorship program

To develop the applicants business idea and to support the preparation of the 2nd phase presentation in front of the judge.

Judges of the Semi-final

KENYA: Consultant(Japanese) Professor of Kenyatta University TANZANIA: Professor of Dar es Salaam university, Dr.Aloyce Masanja

RWANDA: Professor of Rwanda University, coming soon ZAMBIA: Professor of Zambia university , coming soon ZIMBABWE: Hotel CEO, coming soon

Judges of the final

IFC Banker(Japanese) Business executive(Japan) Business executive(Tanzania)

Prize of the Semi-Finalist

Ticket and trip to Tanzania

Prize of the winner

USD5000 cash USD2500 worth ticket to Japan (Non Cash) USD2000 worth travel package to Japan(Non cash)

Finalist prize


Media Coverage

Tanzania Broadcasting Corporation Japanese media (not to be mentioned yet)


University of Dar es Salaam Kenyatta University University of Zambia University of Lusaka University of Rwanda Cavendish University (Zambia) The foundry(Kenya) Kigali Public Library Rooftop(Rwanda) Beta Space(Zambia) Intergrated polytechnic regional Center

Schedule of 2016 (rough)

1st phase: Application

1st of April – 31st of April

Advisor program & 2nd phase: Semi-Final

15th of May -21st of May (Kenya) 22nd of May – 28th of May (Rwanda) 29th of May – 4th of June (Zambia) 05th of June – 11th of June (Zimbabwe) 12th of June – 18th of June (Tanzania)

3rd phase: Final

16th of July

Details of the organizer Company name: Trickster ltd Place of registration: Tanzania Shares: Japan and Tanzania Business: Advertisement and promotion agency, event planner and organizer, Japanese culture Promotion company, Media content supplier and producer. Director: Atsushi Sonobe (Mr) Physical address:1124 Chole road, peninsular Msasani, Kinondoni, Dar es Salaam, Tanzania P.O.Box:3359 Contact: email: Tel: +255765954838 Details of the main sponsor

Company Place of registration: Japan Shares: Japan and Tanzania Business: Entertainment, Movies, digital book, Web production, Web Marketing. Director: Tatsuya Matsue (Mr)

Physical address: 14F Ebisu garden place tower 3-20-4Ebisu shibuyaku, tokyo, Japan

Details of the sub sponsors Coming soon Detail of the partners ◼◼University of Dar es Salaam ◼◼Kenyatta University / ◼◼University of Zambia ◼◼University of Lusaka ◼◼University of Rwanda ◼◼Cavendish University (Zambia) / ◼◼Kigali Public Library Roof top (Rwanda) /

Detail of venues

◼◼Tanzania (coming soon) ◼◼The foundry (Kenya) Incubation center event space – making smart software for creative people ◼◼Beta Space (Zambia) Co-working space and Incubation center – which aims to tackle the growing need for urban workspace by harnessing the power of a shearing economy. ◼◼Kigali Public Library (Rwanda) Public Library in Kigali with an incubation Center ◼◼Rainbow Tower Hotel (Zimbabwe) Conference room in a prestigious hotel in Harare. ◼◼Rainbow Tower Hotel Conference room in a prestigious hotel in Harare.

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